The exhibition offers a chance to show your brand, products, and services to your potential customers. The exhibitions and trade shows provide a chance to earn a high return on investment and expand the customer base.
The exhibitions and trade shows provide a unique platform to grab the qualified leads and organize a face to face meeting with the old customers. People will actively participate in trade shows because they will get to know about new things in the market.
Exhibition Stand Planning & Management
How to plan successful participation in the exhibition? What are the important things to consider for achieving the goals? The exhibition planning tips vary with the type of exhibition stand. Therefore, first of all, you should determine your goals and objectives. It will help you in optimum exhibition event management.
When you will determine your goals, then you will be able to plan each stage properly. Make sure that each stage in the whole process will take you one step close to your aim. Proper planning and management will help you to streamline the whole process and never let you go off your track.
Here, in this article, we are going to share some tips that will help you to achieve your objectives:
- Calculate Your Budget
It is very important to decide your budget and plan everything accordingly. The success of your exhibition is based on your budget. You should efficiently utilize your budget and plan for success.
Once your budget is calculated, and then you can decide the right kind of exhibition stand, logistic services, and other things. The budget calculation is the first and most important stage in a project management exhibition.
- Book Your Venue
You should wisely choose the exhibition where you will get your potential customers. Once you have determined the right exhibition, then you have to visit the venue and book the right place.
Make sure you never choose the space near the entrance and exit point of the exhibition floor. The exhibition booths near the entrance and exit point are usually missed by the exhibitors. By selecting the right place, you will get a huge volume of traffic inside your booth.
- Pre-Show Marketing
It is very important to allocate a big proportion of your budget. You should invest some money in pre-show marketing. It will help you to spread the information that you are participating in an exhibition.
In your pre-show marketing campaign, you should convey interesting and attractive things about booths such as VR technology gadgets, the attractive award for game-winners, alluring giveaways, etc. It is very important to keep in mind that your approach will create a significant difference in the volume of your trade booth visitors.
- Decor & Latest Technology Devices
The layout of the exhibition stand plays a vital role in attracting potential customers. But, the booth décor is equally important. Therefore, you should pay attention to the décor of your booth. Invest in good quality display images, attractive ergonomic furniture, digital display screen, attractive lighting fixtures, LED signage, etc.
Install the latest technology gadgets to make your exhibition stand different from others. You can also take help of renowned event management companies such as project management exhibitions.
- Special Seminars
You can organize a special seminar by an industry leader inside your booth. According to the survey, the seminars by industry leaders make your booth a talking point. The good seminars make your brand and product memorable. Also, it helps in gaining the trust of your potential customers. Moreover, these seminars will give you an edge over various exhibitors in the trade show.
- Free Refreshment
The trade show attendees will feel tired and frustrated after walking this big event. Therefore, if you offer tea, coffee, and snacks as free refreshments, then trade show attendees will love to spend some time in your booth. You can ask the contact details as a return favor for free refreshments. It will help you to increase the conversion rate and earn more profit.
- Logistic Management
The biggest event needs the optimum management of logistic services. The logistics management will include the transit of the exhibition stand, maintaining a smooth flow of the day, and ensuring on-time delivery of all important items at the trade show floor. It is very important to maintain a dedicated team of project management exhibition professionals who will look at everything.
- Trained Staff Members
The attractive exhibition stand may help you to bring potential customers inside your booth, alluring gadgets and attractive elements inside your booth may keep them engaged for a long time. But, the conversion of potential customers into successful leads is totally dependent on the skills of the staff member.
Therefore, you should provide essential training to your staff members so that they can perform well during the trade show. You can also motivate them by announcing awards for the best performer.